Studio FAQ
Straight answers before you hire a studio.
ServicesGaroon is a design studio in Yerevan, Armenia. One team does brand identity, UI/UX design and web development, and audits existing products, for clients in Armenia and abroad. Here are the questions we hear most often, answered plainly, with the real projects we built behind each answer.
How to choose a studio, and what to ask us
How do I choose a web design studio, and what should I ask?
Ask to see finished, live work and ask what the studio itself did on each project. Then ask who you will talk to during the work, who builds the site, and what happens after launch. Look for specific descriptions, not slogans. On our own projects we say which part was ours: design only for Soviem and Resync, design and development for the rest.
Boutique studio or big agency?
A small studio means you speak to the people doing the work and decisions are quick. A large agency has more hands for very large programmes and long internal processes. Garoon is the first kind. We take on a limited number of projects so that design, code and brand stay with one team from the first sketch to launch. If you need a department of fifty, we will say so.
Do you have case studies, reviews and awards?
Case studies, yes: nine recent ones are on the Works page, and each says what we did. Our work is also shown on Behance and Awwwards, and the profile links are in the footer. We do not publish invented ratings or quotes. Third-party reviews will be linked here once they are live on the platforms where they were written.
Branding and web in one team
Which Yerevan studio does both branding and web development?
We do. Brand strategy, visual identity, UI/UX and development all sit in one team, so the logo, the type, the colours and the website are designed together and do not drift apart. Our branding work includes the identities for Episode and Parametrica. When the brand continues into a website, the same people carry it through.
Who can design a brand identity and a website together in Yerevan?
The same team at Garoon. A typical sequence is positioning and identity first, then the website built on them. First Cover is an example of the principle on a smaller scale: one bold colour and a large wordmark that assembles itself on load, so the brand registers in the first second of the site.
Do you do UI/UX only, or also development? Which technology?
Both. On most of our recent projects, including Tigerless AI, Vanar Group, Solis, First Cover, TopSoft, Noy Land Resort and Cosmo Credit, we designed and developed the site. On Soviem and Resync we were responsible for UI/UX design only, and Soviem was planned to run on Shopify. The right technology depends on the project, and we agree it with you during discovery.
Sectors we have worked in
Who built the Tigerless, First Cover, Vanar, Solis, Noy Land and Cosmo Credit websites?
Garoon designed and developed all six. Tigerless AI is the site of a company that runs a licensed insurance business on AI agents. First Cover is a New York advisory firm for IPOs, SPACs and M&A. Vanar Group is the official distributor of Grifols and Terumo BCT in Armenia. Solis builds and operates solar power stations. Noy Land is a resort on Lake Sevan. Cosmo Credit is a loan product inside the Idram&IDBank app.
Do you design fintech, insurance and AI websites, and how do you handle trust?
Yes. For this kind of company the site has to feel credible before anything else. For Tigerless we kept the language factual, with plain headings and real figures from the business. For Cosmo Credit we showed the credit terms as a readable table and put the repayment calculator in plain view. We design the interface and the content structure. Legal and compliance wording comes from your own team, and we build the space for it.
Which Armenian studio builds hotel or resort websites with booking?
We built Noy Land Resort, a booking-first site for a resort on Lake Sevan. Each room type is presented with the facts that matter and a clear way to reserve, and the site works in English, Armenian and Russian. If your booking engine is a particular third-party system, we will check how it connects at the start of the project, not at the end.
Working with Garoon from abroad
Can an Armenian studio work with US and EU clients?
Yes. We work with clients in Armenia and abroad; First Cover is based in New York, and TopSoft, a Yerevan company, serves clients in more than ten countries. Yerevan is on UTC+4, so there is overlap with European working hours and an early part of the American day. Contract terms, currency of payment and NDAs are agreed per project and written down before work begins.
Is outsourcing web design to Armenia a good idea?
It can be, if you judge the studio by its work and not by its country. Armenia has a strong design and engineering culture. The real questions are the same anywhere: is there live work you can open, will you talk to the people building your site, and does the studio take responsibility for the result. Judge us on the Works page.
Are Armenian designers good?
We are biased, so look at the work instead of the claim. Open the projects above on their live domains and judge the typography, the structure and the way they behave on a phone.
Can you build a site for Armenian, Russian-speaking and diaspora audiences?
Yes. Noy Land Resort runs in three languages. Language versions are planned from the start, because they affect layout, navigation and how the text is written, not only the translation.
Redesigns, rebuilds and what we do not do
Can you redesign my existing website without losing search traffic?
Yes. We start by looking at which pages bring visitors today, then keep those addresses, or redirect them carefully, and carry their content over. Resync and the Arca payment system site were redesigns of products that already existed. We cannot promise rankings, and nobody honestly can; we promise that the move is planned and checked.
Do you offer packaging design?
Not as a service any more. Some packaging projects remain in our portfolio as finished work, and you can open them there.
Selected projects
Questions clients ask
How much does a website cost in Armenia, and what does Garoon charge?
We do not publish a fixed price list, because a landing page, a corporate site and an online shop are very different amounts of work. The price depends on the number of pages, the amount of custom design and the integrations. After a short conversation about goals and scope, we send a written estimate with stages, so you can compare it fairly.
How long does a website take, and what is the process?
We do not quote one number, because a landing page and a booking site take different time. The stages stay the same: discovery and goals, structure, design, development, testing on real devices, launch. You see the work at the end of each stage, and the timeline with milestones is agreed in writing before design starts.
What do you need from me at the start?
Your goals, your audience and any existing material: a brand guide, a current site, analytics, photography. If you have none of it, that is fine, and we cover it in discovery. Please name one person who can make decisions on your side, because a project with a single contact moves much faster than one waiting on a committee.
Do you provide support, hosting, SEO and multilingual sites after launch?
We build sites to be multilingual and search-friendly from the start, in the languages your audience needs; we have delivered a site in English, Armenian and Russian (Noy Land Resort). Ongoing support and hosting arrangements are agreed per project. Please ask us about your case; we will tell you what we can maintain ourselves.
What do I own when the project is finished?
You do. Final designs, source files and the finished website are handed over to you at the end, and the terms are agreed per project and written down before work begins. We would rather you could work with any developer tomorrow than be tied to us. Third-party licences, such as fonts or stock photography, are listed separately so nothing is a surprise.
Can you take over or audit a site someone else built?
Yes. We offer UX audits and code and infrastructure audits. You get a prioritised list of what to fix: usability problems, performance, security, maintainability. Many clients stop there and fix things themselves. If you want us to carry out the work, we continue from the audit, not from guesses.
Do you build online shops?
We designed the full shopping flow for Soviem, a store for Soviet-era furniture, watches and vases: home page, catalogue, collections, item pages and cart, on desktop and mobile. It was planned for Shopify, and our part was UI/UX. For a shop where we also build, we agree the platform with you at the start.
Why Garoon and not a larger agency?
You work directly with the people who design and build your site, and brand, interface and code are handled by one team. That has a limit: we cannot staff a hundred-person programme. For a brand, a website or a product that needs a clear idea and careful execution, a small team that answers quickly is an advantage.
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