E-commerce Design & Development
Online stores designed as one flow, from catalogue to checkout.
ServicesGaroon is a design and development studio in Yerevan, Armenia. We design online stores and build them, or hand the design to your developers: catalogue, product pages, cart and checkout. Our team works with shop owners in Armenia and abroad.
In detail
What we do for an online store
A store is a small number of screens that have to work very well: the home page, the catalogue, the product page, the cart and the checkout. Most of the money is made or lost on those. We design them as one flow, so a visitor who lands on a collection page can reach a paid order without stopping to wonder what to do next.
Depending on the project, we take one of three roles. We can design the store and leave the build to your team or another agency. We can design and develop it ourselves. Or we can take an existing shop, look at where people drop out and redo the screens that cause it. The first two are what the portfolio below shows.
What you get
The exact list depends on the shop, but it usually includes the following.
Catalogue and filtering. How objects are grouped, how a visitor narrows a long list, and what a product card shows before the click. For a shop with a few hundred items this matters more than any visual effect.
Product page. Photography layout, the facts a buyer needs (size, material, condition, delivery), price, the add-to-cart action and related items. We design it for a phone first, because that is where many visitors will see it.
Cart and checkout. Few fields, clear totals, no surprises at the last step. If your platform limits what can be changed, we tell you early and design inside those limits.
Mobile and desktop layouts for every key screen, a small design system so new pages stay consistent, and, when we also build the store, the front-end code and the connection to your platform or back end.
How we work
We start with a conversation about what you sell, who buys it and how they find you today. We want to see your current catalogue, even if it is a spreadsheet, because the structure of the products decides the structure of the site.
Next comes structure: the page map, the categories and the filters, drawn as simple wireframes. We review these with you before any visual design starts, since changing a wireframe is cheap and changing a finished layout is not.
Then we design the key screens in full, desktop and mobile, and show them in a clickable prototype so you can walk through a purchase the way a customer would. After your feedback we finish the remaining pages and prepare the files for development.
If we are building the store, we develop in stages and show a working version early, so you can test real products in a real cart before launch. We check the site on real phones and in the main browsers, and we plan the launch together, including redirects if you are replacing an older shop.
Soviem: a Shopify store for Soviet-era objects
Soviem sells furniture, watches, vases and other objects from the Soviet period. The owner wanted a minimalist shop with a nod to brutalist architecture, running on Shopify. We were responsible for the UI/UX design.
The design takes its cues from Soviet functionalism and modernism: strict grids, bold condensed type and plenty of space around each object, so the interface stays out of the way and every piece is seen the way a collector wants to see it. The bigger task was structure. We designed the whole shopping flow, from the home page and catalogue to collections, item pages and the cart, and grouped the objects by era and style. A visitor can browse the shop by Constructivist or Socialist Realism series, by period, or by type of object, which makes it feel closer to walking through a small museum than scrolling a product list. The mobile version follows the same logic from first screen to checkout.
Read the full story in the Soviem case study.
Thermoup: a store designed and built from scratch
Thermoup is an online store we designed and developed in 2021, and one of the more demanding builds we have done. The brief was a shop that feels distinctive and moves quickly. We did both the UI/UX design and the development, so the design was made with the code in mind and nothing had to be simplified at handover.
Because the same team drew the screens and wrote the front end, the interactive details that make the shop memorable, the way elements respond, the transitions between sections, the combinations of type, numbers, shapes and colour, were built exactly as designed. You can see the result at thermoup.com and read more in the Thermoup case study.
Other work that shows how we handle selling online
Not every project that converts is a shop. Noy Land Resort, on the shore of Lake Sevan, is a booking-first website: accommodation sits at the centre, each room type shows the facts that matter and a clear way to book, and the path from first impression to reservation stays short. The site works in English, Armenian and Russian. The same thinking applies to a product page.
Photenglass is a clean website built around conversion, and Cosmo Credit is a landing page where the terms and the calculator are in plain view, so the visitor can see the cost before applying. Showing the numbers honestly is a habit we carry into every store.
Why a Yerevan studio
You work directly with the people who design and write the code, not with an account manager passing notes between them. Our team works remotely with clients in Armenia and abroad and is comfortable with several languages. Tell us which languages the store must serve and we will plan the layouts for them. We would rather say what we can do and what we cannot than promise a platform we have not used.
Before you write to us
It helps if you can send the link to your current shop, if there is one, a rough number of products, the platform you want to use or are already on, and the market you sell to. A few sentences are enough. We read every brief and answer by email.
Selected projects
Questions clients ask
How long does it take to design an online store?
It depends mostly on the size of the catalogue and the number of page types. A small shop with a clear structure goes faster than a marketplace with filters and accounts. We give a time estimate after we see your products and agree on the scope, and we do not promise a date before that.
How much does an e-commerce website cost?
We price each store after reading the brief, because the cost follows the number of screens, the amount of custom development and the platform. A design-only project costs less than a design and build. Send us what you sell and where, and we will answer with a range and what it includes.
Which platform should I choose for my store?
It depends on how many products you have, who will manage the shop and how far you want to go from standard templates. We designed Soviem for Shopify, which suits a small curated catalogue. For something more custom, as with Thermoup, we write the front end ourselves. We will explain the trade-offs for your case.
Can you design the store and let my developers build it?
Yes. We deliver desktop and mobile layouts, a prototype, a small design system and files organised for developers, and we stay available to answer questions during the build. We did this on Soviem, where our job was the UI/UX design for a Shopify store.
Do you redesign an existing shop?
Yes. We begin by going through your current store with you: where visitors enter, which pages they leave from, and what slows down the purchase. Then we redesign the screens that matter most. If we replace an older site, we plan redirects so existing links and search visibility are not lost.
Can the store work in several languages?
Yes. We design with long and short translations in mind, so buttons and menus do not break when the language changes. Our work for Noy Land Resort runs in English, Armenian and Russian. Tell us which languages and currencies you need, and we plan them from the start.
Will the store work well on phones?
Yes, and we design for the phone first. Product pages, filters, the cart and the checkout are drawn for small screens before they are adapted to desktop. We test the finished store on real devices and in the main browsers before launch.
Do you work with clients outside Armenia?
Yes. We work fully remotely with clients in Armenia and abroad, with regular calls, early demos and written summaries of decisions. Time zones are rarely a problem, since Yerevan overlaps with both Europe and Asia during the working day. Send us a short brief through the contact page and we will reply by email.
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