Soviem — Soviet Design E-commerce

Soviem — an e-commerce design for objects of Soviet design

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What were we doing: UI/UX Design

2024

Soviem is a shop for furniture, watches, vases and other Soviet-era objects. The client wanted a minimalist store with a nod to brutalist architecture, to run on Shopify. We were responsible for the UI/UX design.

Content:

We took our cue from Soviet functionalism and modernism: strict grids, bold condensed type and generous space around every object. The interface stays out of the way, so each piece is seen the way a collector would want to see it.

Soviem online shop on a laptop: the product catalogue with watches, furniture and vases
Soviem online shop on a laptop: the New Arrivals page

We designed the full shopping flow, from the home page and catalogue to collections, item pages and the cart, and grouped the objects by era and style to make browsing feel like exploring a small museum. The mobile version follows the same logic from first look to checkout.

Soviem mobile shop on a phone: the Soviet Vintage Items home screen
Soviem online shop on a laptop: an item page with related products
Soviem online shop on a laptop: the Collections page with Constructivist Series and Socialist Realism
Soviem online shop on a laptop: collections sorted by style and era
Soviem online shop on a laptop: the Styles and Eras page with Functionalism 1920-1930

Case facts

ClientSoviem
IndustryE-commerce, Soviet-era objects
Year2024
ServicesUI/UX Design

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