Content:

We set out to make Arca’s digital platform both contemporary and visually expressive, yet intuitive. The navigation is designed so visitors can find the information they need in seconds — whether they are exploring available services, reviewing partnership terms, or seeking assistance. A clear content structure and clean interface create an equally comfortable experience for banking partners, merchants, and everyone in the Arca ecosystem.

The visual concept is built on crisp geometric forms and the brand’s blue-turquoise palette. This approach sets a calm rhythm and underscores Arca’s technological leadership, while concise typography lets users absorb even complex regulations with ease.

Interactive animation plays a key role. From small buttons to large information blocks, every interface element comes to life: subtle pulses respond to the cursor, numbers count up smoothly in real time, and content sections gently reveal themselves as you scroll. These precise movements make the pages dynamic, guide the eye, and hold attention without overloading the site with effects. The result is an information portal that meets the high standards of the financial sector and highlights Arca’s strategic role in Armenia’s digital economy. We are proud to have contributed to a platform that helps Arca present its services even more convincingly and build partnerships at a new level.