How we work
Seven stages, each ending with something you can approve.
ServicesGaroon is a design and web development studio in Yerevan, Armenia. Every project follows the same seven stages: discovery, strategy, design, development, quality assurance, launch and support. Each stage ends with something you can review and approve, so you always know what exists, what is next and what it will take to get there.
In detail
The seven stages
Our home page describes the process in four steps: Research and Discovery, Strategy and Creative, Design and Development, and Quality Assurance. This page opens those four up into seven working stages. Which of them a project needs depends on the brief. A brand identity has no development stage, and a redesign of a finished product may skip most of discovery.
**1. Discovery.** We learn your business, your goals and the people the site or product is for. We look at what already exists: the current website, analytics if you have them, competitors, and any material you can share. The result is a short written summary of the goals, the audience and the constraints, which you confirm before anything is designed.
**2. Strategy.** We turn that summary into a direction: what the site has to say, in what order, and what the visitor should do next. For a site this means structure and page flows. For a brand it means positioning and tone. Nothing visual is final at this point, but the decisions that shape the visuals are made here.
**3. Design.** Interfaces and identities are designed, shown to you in review sessions and refined. Interactive prototypes let you click through the product before a line of code is written. Key screens are designed for mobile as well as desktop.
**4. Development.** If we are building what we designed, development follows in iterations, with regular demos so you see working pages early and can correct course while it is cheap to do so.
**5. Quality assurance.** We live by the mantra "measure twice, cut once". Before handover we check the build against the design, on different devices and browsers, and test performance and forms.
**6. Launch.** We plan the release with you, move the site to its final home, check it live, and hand over files, access and documentation.
**7. Support.** Support after the handover is agreed per project. You can continue with us on updates and new sections.
What you receive at each stage
Deliverables depend on the service, but the pattern is the same. After discovery you get a written brief that we both agree on. After strategy you get the structure of the site or the positioning of the brand. After design you get the full set of screens or the identity system, with prototypes where they help. After development you get a working site on a test address. At handover you get the final files, the live site and the access that goes with it.
For brands, the final package includes guidelines, so your own team and other suppliers can apply the identity consistently. For interfaces, it includes specifications and assets for developers, whether those are ours or yours. For websites we build, the handover covers how the site is managed, so your team can edit content without asking us.
Detailed lists of deliverables for each service are on the pages for Branding, UI/UX Design and Web Development.
How we communicate
Clients come from Armenia and from abroad, and the whole process works remotely. We use video calls at the key moments: the start of discovery, the presentation of the direction and the review of design. Between calls, work is shared for review online and questions are answered in writing, by email or in the messenger you already use. You always have a named person to ask when you want to know where things stand.
We keep the number of review rounds visible and the feedback concrete. Showing unfinished work early is deliberate, because a wrong turn found in week one costs less than one found at launch. In development, the regular demos serve the same purpose.
Tell us in the brief how your side makes decisions: who approves, who needs to be consulted, and who is away when. Most delays in projects come from waiting for an answer, not from the work itself.
Tools
We design interfaces and prototypes in Figma, which lets us share a design with you in the browser and hand it to developers with sizes and assets ready. Sites are built as custom code or on a platform where that suits the client better; Soviem, for example, was designed for Shopify. The right choice depends on who will manage the site and what it must do, and we explain it in the strategy stage, not after the budget is spent.
Timing and cost
We do not quote a standard number of weeks, because a ten-page corporate site and a multi-language booking platform are different projects. After the discovery call we share a plan with milestones for every stage, which is how timing is set on every project. Prices are agreed in writing before work starts, based on the scope in the brief. Write to us at hello@garoon.design and we will reply with questions or a proposal.
The process on real projects
**Cosmo Credit.** A loan page has to be quick to read and honest about cost. In strategy we kept the structure short and decided that the terms and the repayment calculator would sit in plain view. In design we created a dark space theme with an acid-green glow, and presented the credit terms as a readable table, not as fine print. We designed and developed the landing page for the instant loans offered in the Idram and IDBank app.
**Noy Land Resort.** Discovery showed that most guests arrive to find a room and reserve it. So accommodation sits at the centre of the site, each room type with the facts that matter and a clear way to book. We designed and built it, and the site works in English, Armenian and Russian.
**Vanar Group.** The audience is specialists, from heads of blood centres to procurement teams. Strategy meant organising the site around what they come to find, and giving each system its own place. We designed and developed the corporate website for the official distributor of Grifols and Terumo BCT in Armenia.
**Resync.** We started from the user's journey, from a short registration to a personal dashboard where search, matches and conversations sit together. Design work covered a consistent system of cards and the key screens for mobile, for both the public landing page and the product. This was a design-only project.
**Soviem.** We designed the full shopping flow, from home page and catalogue to collections, item pages and the cart, for a Shopify store of Soviet-era objects. Our part was the UI/UX design.
**Solis.** Presenting a group of solar stations meant giving every station the same structure and its own page, with reports and impact data close at hand for investors. We designed and developed the site.
Why work with us this way
Design and development happen in one team, so decisions made in design are checked against what can be built, and nothing is lost at handover. You deal with the same people from the first call to the launch. And because each stage ends with something you can see and approve, you can stop, change direction or bring in your own developers at any point, which is why we have been able to work with both clients who need everything from us and clients who need one part.
Selected projects
Questions clients ask
What are the stages of a project at Garoon?
Seven stages: discovery, strategy, design, development, quality assurance, launch and support. Not every project needs all of them. A brand identity ends after design and handover of guidelines, while a website we both design and build goes through every stage. We confirm the stages that apply to you after the first conversation.
How long will my project take?
It depends on the scope, the number of pages and languages, and how quickly feedback arrives. We do not give a single number up front. After the discovery call we share a plan with milestones for each stage, so you can see when each review and handover is expected before the work begins.
Do you work with clients outside Armenia?
Yes. We work with companies in Armenia and abroad, and the process runs fully remotely: video calls at the key moments, shared online reviews in between, and written answers by email. Our client First Cover, for example, is an advisory firm in New York, and we designed and built its website from Yerevan.
How many revision rounds are included?
The number of revision rounds is agreed per project. We show work early and in review sessions, so most changes happen in conversation while the work is still cheap to change. Feedback is easiest to handle when it is concrete and comes from one person who speaks for your team.
Can you start from design only, or build a design we already have?
Yes to both. Resync and Soviem are design projects, where our part was the UI/UX design. We can also build from designs your team provides. We start with an audit of what exists, so we know what we are taking on before we commit to a plan.
What do I need to prepare before we start?
A short brief is enough: what the company does, what you want the site or brand to achieve, who it is for, examples you like and dislike, and any deadline. Also tell us who approves decisions on your side. Existing materials such as logos, photos, texts and analytics help, but you do not need to have them ready.
What happens after launch?
We check the live site, hand over files, access and documentation. If something does not work as expected, we fix it. You can continue with us on updates, new sections or further design work, agreed separately. Nothing is locked: you can manage the site yourself or bring in another team.
How do you handle quality control?
Before handover we compare the build with the approved design, test on different devices and browsers, and check performance and forms. We follow the rule 'measure twice, cut once', so most problems are found by us, not by your visitors. Anything found after launch is dealt with promptly.
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