Garoon Strategic Creative Agency

The Visual Identity for the Parametrica Furniture Factory

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What were we doing: Branding

What a difficulty: High

2024

The visual identity we crafted for PARAMETRICA is more than just a stylistic choice—it unfolds as a complete story told through every gracefully curved contour and intricate point. Large letters serve as a visual accent, embodying strength and significance. But the meticulous attention to detail in every small letter introduces an element of intrigue and depth to this grand display. When we speak of thoroughness at each stage of the process, we truly emphasize an attentiveness to the smallest aspects.

Content:

Our creative efforts have materialized in a unique identity for the PARAMETRICA brand. Our recent work embodies the aesthetics of minimalism, imparting refinement and style to each design element. The primary colors of our identity are black, symbolizing elegance and strength, as well as Starlight, imparting gentleness and individuality.

Large letters with small details create a distinctive visual impression, emphasizing attention to detail and thoroughness at every stage of the process.

Each product produced by PARAMETRICA undergoes a meticulous handmade process in their workshop.

Utilizing exclusively high-quality materials from local suppliers, they aim for a conscious and sustainable approach. Their philosophy revolves around creating products that not only withstand the test of time but also embody aesthetics and quality.